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World's Greatest

THE GREATESTPhone

OUR SELECTION · 2026

Apple iPhone models
Photo: Ka Kit Pang / Wikimedia Commons, CC BY-SA 4.0

THE ONE WE CHOSE

Apple iPhone

APPLE

The phone that set the shape of every phone.

A touchscreen smartphone first introduced by Apple in 2007. It runs iOS and is updated every year.

DESIGN · LONGEVITY · REPUTATION

Why it won

  1. I

    Introduced in 2007.

  2. II

    Software updates for many years.

  3. III

    Cameras that are good enough for most photographers.

  4. IV

    Works with an enormous range of apps and accessories.

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FINAL

The verdict

Other phones are excellent. This one is the standard they are all judged against.

THE DETAILS

INTRODUCED
2007
OPERATING SYSTEM
iOS
MAKER
Apple

BUY THE GREATEST

[ Buy it · Amazon ][ See it · Apple ]

Amazon is a trademark of Amazon.com, Inc. or its affiliates. Pricing and availability are shown on the retailer's site.

Our selection, not a measurement. Selected October 4, 2026. Last reviewed October 4, 2026. How we choose. We may earn a commission if you buy through our links.

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